Continuing a Family Tradition

The Waterloo Harley-Davidson dealership was originally founded in 1976 and has had a rich tradition of excellence. In 2005, Anthony and Vince Lumetta acquired the dealership and continued the family run establishment that prides itself on treating customers like family.

Anthony and Vince have been at the helm of United Beverage since their late father Mat retired in 1987. United Beverage is the distributor of Miller, Coors and several other beer labels for the Cedar Valley and surrounding area. "We have some of the best known brands in the world now under one roof, Miller, Coors and now Harley," says Vince Lumetta.

The dealership has a new name, Silver Eagle Harley-Davidson / Buell. Even though the name is new, they are building on the dealership's past success with an eye to the future and opportunities for growth. Many years of experience and knowledge have meshed together into one awesome atmosphere at Silver Eagle Harley-Davidson / Buell.

Our Company Mission Statement States

Silver Eagle Harley-Davidson / Buell will continue our unwavering obsession of providing a very focused and fundamental approach to the best customer experience possible. How we achieve our vision of superior customer service will be through our committed team members, extraordinary people doing ordinary things extraordinarily well. While many companies claim to put their customers first, few are able to resist the temptation to increase stakeholder's individual value. At Silver Eagle Harley-Davidson / Buell, we will as a team, steadfastly refuse to make any changes that do not offer a benefit to our customers.

It's About Options

Silver Eagle Harley-Davidson/Buell is proud to offer its customers a one-stop shopping experience. With over 150 new motorcycles in stock, we showcase the latest colors, models and performance upgrades. In order to find your perfect motorcycle, we will show you available options and models on our showroom floor. You will be able to see, touch and feel true Harley-Davidson power.
We also carry a huge selection of great pre-owned motorcycles. And if you are looking to finance your new bike, we offer many different financing and service plan options. Our business manager is here for you. He will walk you through the buying process step-by-step to ensure you are satisfied with your buying experience.

Don't Follow ... LEAD

Our display of Harley-Davidson Motor Clothes® Merchandise, Parts and Accessories will rival any dealer. We feature the hottest new riding and after riding fashions and accessories. Make your bike stand out from the rest with our huge selection of customizable parts. From the grips on your handlebars to your taillight, we have it all. Our experienced parts team can help you design your perfect bike.

A Service Department where Safety and Quality come First.

Our friendly service department is open and waiting for you. At Silver Eagle Harley-Davidson/Buell, our factory-trained, experienced technicians will make your Harley-Davidson something to enjoy for years. We can customize and accessorize your bike to make it your own. Our associates are happy to work with you to give your bike a unique look and feel that meets your needs. Stop by and meet with our technicians today.

We Don't Just Say It, We Do It.

At Silver Eagle Harley-Davidson/Buell we are committed to providing you an unparalleled customer experience. Our friendly, knowledgeable staff is excited to work with you to ensure your motorcycle and riding gear meet your needs. Our wide variety of parts & accessories allows us to create your perfect motorcycle.

We want you to enjoy life the way life is supposed to be enjoyed ... ON TWO WHEELS!